As a full-service media production firm, we plan shoots, scout locations, assist in volunteer recruitment, write scripts/copy, hire appropriate voiceover talent, direct recording sessions and handle post-production and editing for print, radio, digital and TV advertisements.

We work with our clients to make strategic decisions on media placements to ensure we reach our target audiences with precision and impact while negotiating the lowest rates and accounting for every last penny.

Our in-language advertising has included Spanish, Chinese (Traditional + Mandarin), Vietnamese, Korean, Tagalog, Hindi and Punjabi among others. We also provide political translations for our clients from websites to policy papers. Each translation goes through a rigorous multi-step validation process for cultural and political accuracy.

Potomac Waves Media collaborates with our clients and their research teams, while also relying on decades of experience, to develop concise and creative messaging for our target audiences. This includes A/B testing for digital ads and drafting content for polling.

We provide expert consulting on messaging, strategy and content to develop effective communication, while reviewing for cultural competency as needed. PWM can be brought on months before the first ad is shipped to weigh in on decision-making to overall campaign strategy.