OUR STORY

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Potomac Waves Media, a proudly women- and minority-owned firm, opened its doors in 2008 after our co-founder, Sharon White Páez, recognized the lack of outreach to the African American community by major campaigns and decided to take action. Over the years, our firm has evolved into what it is today. For more than a decade, we have been placing and producing advertisements that reach communities of color across the country. Now, we have expanded our expertise to include general market audiences, crafting some of the most cutting-edge paid media campaigns and helping to deliver the margin of victory for some of the nation’s highest officeholders.

PWM has produced and placed media reaching the following audiences and communities:

  • African American

  • Hispanic

  • AANHPI (Chinese, Vietnamese, Korean, Hindi, Malayalam, Hmong, Tagalog, Thai)

  • Tribal

  • General Market

  • Rural Communities