In 2022, Potomac Waves Media was brought on as the lead firm to produce and advise on all African American paid media for the DCCC’s Independent Expenditure. Potomac Waves Media drafted, created and produced TV, radio and digital video and banner advertisements for 13 districts across the country. Ten of those seats were either flipped blue or remained a Democratic seat after Election Day.

In 2020, Potomac Waves Media worked with the DCCC Coordinated Campaign on their continued efforts to reach Hispanic audiences. We wrote, produced and placed Spanish-language radio and print advertisements in 24 congressional districts covering 10 media markets, emphasizing that voting absentee/by mail was a safe and secure option during the peak of the pandemic. 

In preparation for the 2018 midterm elections, the DCCC launched an inaugural program, the Cycle of Engagement, to engage, educate and motivate African American, Latino, AAPI, LGBTQ and millennial voters.  Potomac Waves Media was one of several minority vendors involved in this important effort to reach these communities. We created and executed a media plan to place targeted advertising in more than 60 ethnic print publications - including ads designed in Chinese, Korean and Spanish. We placed print advertising in more than 43 congressional districts covering 20 media markets.  Democrats gained control of the House by flipping 41 seats that year.  Voter turnout in 2018 was the highest of any midterm election in a century, with a major increase in turnout in the African American, Latino and AAPI communities.