JESSICA CRUZ is a senior associate at Potomac Waves Media where she plans and executes multi-ethnic media plans for national, statewide and local races. During the 2022 election cycle, she produced and placed ads targeting AAPI voters in Nevada, California and New York on behalf of the DCCC Coordinated Campaign. Jessica also wrote and produced Spanish-language radio and print advertisements for Congresswoman Abigail Spanberger’s successful re-election campaign. In 2020, she was part of the paid media team that produced radio, TV, digital and print ads targeting AAPI and tribal voters in battleground states for President Biden's campaign. Jessica also assisted in the production of Spanish-language radio and TV ads for now-Senator Mark Kelly (2020, 2022) and on Senator Mark Warner's re-election campaign reaching African-American, Hispanic and AAPI voters in Virginia. Prior to joining Potomac Waves Media, she interned for the DNC and the Democratic Party of Virginia in the communications and digital departments, respectively. 

Jessica graduated from Virginia Commonwealth University with a bachelor’s degree in English and minors in Spanish and Media Studies. During her time in college, Jessica served as the communications director for Young Democrats at VCU and was a member of the Latinx Student Association.